Keywords are the words that are typed in by users in a search engine text box, to enable them to view results relevant to those words. Keywords are mostly entered in a set of words or phrases and not by a word alone.
Keywords are to be anticipated as to what the user will type in the search box to get the result of your site or product or service.
It is essential that efficacious keywords are selected by anyone who intends to build up a site, and wants it to be on the top in the website rankings.
But the big question is that how do you go about selecting these words and what are the methods for doing so.
UNDERSTAND THE WORD “KEYWORD”
Understanding the fact that people mostly enter a phrase and not a single word in the search box, is of prime importance. So it is important to select a group of words as your keywords and just a word alone. That is because keyword combinations yield better results that a solitary word to the user.
What are profitable keywords?
Profitable keywords are keywords which are really popular, but at the same time they generate very few results. It works on the economic principle of low supply but high demand, and this yields maximum profit.
Tools like Wordtracker generate a list of keywords which are profitable, but there are some manual and detailed ways of getting this done too. These are:-
Sit with a paper and pen and write down all possible keywords you can come up with. This would be more effective and would generate more words if you sit with a friend. Using a dictionary or thesaurus will expand the list further.
Have a look at the Meta keywords of other websites for an idea only.
In case your site deals with material relevant to a particular country, include that country’s name as a keyword too. This can give the users a very refined search and your site can be among them.
Learn how to form effective keyword phrases which users are most likely to enter on what they want to search. Arranging keywords into keyword phrases will boost the chance of your site getting listed higher and found by the users. Very generally used keywords and phrases do not make it in the top search engine placement.
Most users enter the words in the search engines in lowercase, so there is no need to actually setting for ALL CAPS versions of your keywords. Stop words (words like an, the, you, for etc.) should also not be used as key words as search engines ignore these words completely.
After you having jotted down so many keywords by the above methods, it is now time for the finale. To search for one profitable keyword phrase. Use excel or a similar spreadsheet program and compare the keywords on a scale of demand (which word among those is most popular in the search engines) - supply (which few sites are containing that keyword) schedule, as discussed earlier. You will now have a keyword which will have a high demand but less supply and that’s the keyword you want for your site.
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